Microsoft Ads Management
Bing CPCs run 30–50% below Google for the same buyer intent. The audience skews older, higher-income, and disproportionately B2B decision-makers. If you’re already running Google Ads with us, adding Microsoft typically pays for itself in the first month.
The B2B paid-search channel everyone underrates
Microsoft Ads reaches corporate desktops where Edge defaults are still in place, older buyers, and higher-disposable-income demographics that Google underindexes. For B2B SaaS specifically, 37% of Bing users are in the top income quartile.
Lower CPCs Than Google
Most accounts run 30–50% below Google CPCs for identical keywords. Less competition, lower bid floors. Same intent, cheaper traffic.
B2B Audience Skew
Corporate Windows desktops and Office defaults drive a significant portion of Bing usage. B2B decision-makers are over-represented, especially in finance, government, and enterprise IT.
Google Campaign Import
Microsoft’s import tool replicates Google Ads campaigns 1-to-1. We adapt and re-bid for the Microsoft auction using your existing structure, which transfers cleanly.
LinkedIn Profile Targeting
Microsoft owns LinkedIn, which means Microsoft Ads can target by LinkedIn job title, company, and industry inside Bing search results — a B2B targeting capability unique to the Microsoft platform.
Set up and live in days
Account Setup
Microsoft Ads account created, tracking pixel installed, conversion goals configured. If you run Google Ads with us, campaigns imported and re-bid for the Bing auction.
Launch & Learn
Campaigns live. First 14 days: performance data collected, audience adjustments made, bid strategy calibrated for the Microsoft auction dynamics.
Ongoing Management
Same daily management as Google Ads: bid adjustments, negative keywords, copy tests. Weekly report alongside your Google Ads report — one document, both channels.
Cheaper traffic from the same intent
If you already run Google Ads with us, adding Microsoft Ads is a thin layer on the work we’re already doing: import the campaigns, re-bid for the Microsoft auction, manage them in parallel. Most clients see CPCs come back lower than Google for the same conversions.
Standalone Microsoft Ads management follows the same model as our other paid services: weekly written reports, one specialist, month-to-month terms after any initial period, every price listed publicly.
Frequently asked questions
Is Microsoft Ads worth it compared to Google Ads?
For most B2B companies and professional services, yes — especially as an add-on to Google. The cost delta (30–50% lower CPCs) often makes the incremental revenue worth it even at lower conversion volume. For e-commerce and consumer brands, the Bing audience is less favorable and results vary more.
How much does Microsoft Ads management cost?
Standalone management starts at €2,500 / month. Bundled with Google Ads management, the add-on rate is €1,000 / month. Pricing is listed on our pricing page without a sales call required.
Can you import our existing Google Ads campaigns?
Yes. Microsoft’s import tool transfers campaigns, ad groups, keywords, ad copy, and extensions. We then re-bid for the Microsoft auction (which has different dynamics from Google), adjust match types, and configure Microsoft-specific features like LinkedIn targeting before campaigns go live.
What is LinkedIn profile targeting on Microsoft Ads?
Because Microsoft owns LinkedIn, Microsoft Ads can layer LinkedIn professional profile data as a targeting signal inside Bing search results. You can target searchers by job title, company, or industry — something Google Ads can’t do. It’s particularly effective for B2B accounts targeting specific roles or company sizes.
How long does it take to set up Microsoft Ads?
If we already manage your Google Ads: 3–5 business days for campaign import, re-bidding, and tracking verification. From scratch without existing Google campaigns: 5–7 business days for keyword research, ad copy, tracking setup, and bid strategy configuration.
Do you provide separate reporting for Microsoft Ads?
Microsoft Ads data is included in your weekly report alongside Google Ads. You see both channels compared — spend, conversions, CPA, and ROAS per channel. If you want a consolidated view with organic traffic, we can build a unified dashboard.
Explore Specific Microsoft Ads Services
Cheaper traffic from the same intent
Tell us what you’re running on Google — we’ll come back with what an equivalent Microsoft Ads campaign would cost and what you’d expect from it.
Contact us → Google Ads →