Marketing Analytics Dashboards

One unified view of your ad spend, organic traffic, session behavior, and infrastructure health — fed by the same data sources as the rest of your Multiuniversal services. Tooling chosen per project to fit your team. One login, one truth.

The dashboard most agencies can’t build

Most analytics consultancies build great dashboards from data they don’t own. They wire up your Google Ads account, then your Facebook account, then your GA4, then your CRM — and hope the integrations stay alive. We’re already inside those data sources if you run our other services.

Your ads attribution lives in our Google Ads workspace. Your organic data is in our SEO reports. Your session behavior is in our session-recording product. Your uptime metrics are in our monitoring. Stitching them into one dashboard is a configuration task — the data sources are already connected.

From single dashboards to full marketing data warehouses

Marketing Performance Dashboard

Ads spend, organic traffic, conversions, and CAC by channel in one weekly view. The dashboard your CFO wants. Email export every Monday morning if that’s easier.

Funnel & Cohort Dashboards

Acquisition cohort retention, funnel drop-offs by source, time-to-conversion segmented by campaign. Stitch product analytics data into the marketing view.

Data Warehouse Setup

Cloud data warehouse setup with standard ingestion and transformation tooling. The “single source of truth” everyone talks about, actually built.

Executive Reporting

Board-ready monthly reports auto-generated from the dashboard. Plain-English commentary alongside the charts. Saves your team 4–8 hours of slide prep every cycle.

From data sources to live dashboard

Source Audit

We inventory your data sources, check tracking accuracy, identify gaps in attribution, and agree the KPIs that matter. Getting the metrics right before building ensures every dashboard drives real decisions.

Build & Connect

Connectors configured, transformations built, dashboard designed. You review a prototype before any production data flows in.

Launch & Maintain

Dashboard live, automated refreshes set, email export scheduled. We monitor for connector failures and update the data model as your business changes.

Frequently asked questions

What data sources can you connect?

Google Ads, Google Analytics 4, Meta Ads, LinkedIn Ads, Microsoft Ads, your CRM, Shopify, your payment processor, product analytics platforms, PostgreSQL, and any platform with an API or standard ETL connector. If you have a data source not on the list, tell us and we’ll check.

What tools do you build on?

Looker Studio (formerly Data Studio) for lighter dashboards — low cost, browser-based, easy to share. Enterprise BI tooling for larger organizations. Cloud data warehouses with transformation layers for warehouse work. We recommend based on your team’s tooling and your need for data transformation.

How much does an analytics dashboard cost?

Single Looker Studio dashboard from €1,500. Full marketing data warehouse setup from €6,000. Ongoing maintenance retainer from €500 / month. Pricing is listed on our pricing page.

How long does it take to build a dashboard?

A single-platform Looker Studio dashboard: 1–2 weeks. Multi-source unified dashboard: 3–4 weeks. Full data warehouse setup: 6–10 weeks depending on source complexity and transformation requirements.

Can you fix our broken attribution?

Yes. Most analytics projects start with broken attribution — UTM parameters not standardized, GA4 filters misconfigured, conversions double-counted. We audit, fix, and document the attribution model before building anything on top of it.

Do you handle GA4 setup and migration?

Yes. GA4 property setup, custom event tracking, conversion configuration, and Looker Studio integration. If you migrated from UA and events are missing or misconfigured, we diagnose and fix the tracking layer before connecting dashboards.

One dashboard, everything in it

Tell us which data sources you want unified — we’ll come back with a mock-up and a scope.