Facebook Ads Agency
Audiences that grow. Creative that doesn’t go stale. Campaigns managed across Facebook and Instagram — setup, targeting, and ongoing optimization handled end-to-end.
Full-service Meta Ads management
From pixel setup to creative rotation to budget decisions — every part of the campaign managed continuously, with daily attention so performance keeps improving.
Audience Setup
Custom audiences from your customer list, website visitors, and video viewers. Lookalike expansion built on proven converters from your own data.
Creative Management
Ad creative refreshed on a rotation schedule to prevent audience fatigue. Copy, imagery, and format variations tested continuously. Winning formats scaled.
Campaign Management
Budget allocation across campaigns, ad sets, and placements. Agent-managed daily to keep spend concentrated on the highest-performing segments.
Conversion Optimization
Pixel setup, event tracking, and campaign objective alignment. Cost-per-result driven lower over time as the algorithm learns from quality conversion data.
Retargeting
Sequential retargeting flows for warm audiences. Different messages for different stages of the funnel — so the right ad reaches the right person at the right time.
Reporting
Weekly summaries covering reach, CPM, CTR, cost per result, and ROAS. What worked, what changed, and what’s being tested next — in plain language.
Three phases to a performing account
Account & Pixel Setup
Business Manager audit, pixel installation and event verification, audience seed setup, and campaign structure. Everything tested before spend starts.
Launch
First creative set live. Budget split across test ad sets. Data collection phase of 7–14 days before optimization decisions are made — because algorithms need data before they perform.
Optimize & Scale
Winning ad sets scaled. Underperformers paused. New creative rotated in on schedule. This cycle runs continuously throughout the month.
Across the Meta network
Feed, Stories, Reels, Marketplace, and right-column placements. The largest audience network in social advertising.
Feed, Stories, Reels, and Explore. High-intent audiences with strong purchase behavior, especially for e-commerce and consumer brands.
Audience Network & Messenger
Extended reach through Meta’s Audience Network and Messenger placements for full-funnel campaign coverage.
The Meta-Ads playbook that died in 2021 and got replaced
Apple’s App Tracking Transparency wiped out pixel-only attribution. Audience targeting collapsed. CPMs spiked. Most agencies are still running the 2019 playbook and wondering why performance keeps dropping. We don’t.
Conversion API (Server-Side Tracking)
Browser pixel + server-side Conversion API integration. Captures conversions the pixel misses post-ATT, deduplicates events, and restores attribution that survives Safari and Firefox tracking blocks. Included as standard on every engagement.
UGC Creative Rotation
User-generated-style creatives outperform polished brand work by 4× CTR and lower CPC on Meta. We produce or commission UGC variants on rotation — scripted, briefed, and delivered by us.
Dynamic Creative + Catalog Ads
For e-commerce: product-feed-driven dynamic creative, retargeting and broad-audience prospecting from the catalog. Templated variants generated automatically from your product data at scale.
Frequently asked questions
How much does Facebook Ads management cost?
Management retainers start at €2,500 / month. Creative production and account setup is a separate one-time fee from €5,000. Full pricing is on our pricing page.
What ad spend budget do we need for Facebook and Instagram Ads?
The Meta algorithm needs data to optimize — €1,500–€3,000/month in ad spend is the practical minimum for meaningful results. Below €1,000/month, the learning phase takes too long and performance is inconsistent.
Do you produce the creative or do we?
We manage creative production as part of the retainer — copy, visual direction, and format variants. We refresh creative on a rotation schedule to prevent fatigue. If you have an in-house designer, we can work with your assets instead.
How do you handle the iOS attribution problem?
We configure the Conversions API (server-side tracking) alongside the Pixel to recover attribution lost to iOS consent prompts. First-party data — email lists, purchase data — is used to build modeled audiences that don’t depend on third-party cookies.
How long does it take to see results from Meta Ads?
The first 14 days are a data-collection phase. Meaningful performance benchmarks emerge around day 30–60. CPR typically declines as the algorithm learns which segments convert and creative fatigue is managed proactively.
Do you run Instagram separately from Facebook?
Both are managed in Meta Ads Manager but optimized separately. Instagram performs differently from Facebook Feed, and Stories differs from Reels. Creative and bidding are adjusted per placement based on performance data, giving each placement the strategy it actually requires.
Put your ad budget to work
Tell us about your product, your audience, and your goals. We’ll put together an approach.
Contact us → All Services